phpRank

apple.com/app-store/developing-for-the-app-store/

Overview

Report generated on 2025-12-23 at 08:39:10 (UTC +00:00). Refresh report

1 day ago

100

App Store - Developing for the App Store - Apple

https://www.apple.com/app-store/developing-for-the-app-store/

The webpage has received a performance score of 83 out of 100. Overall results are good, with 28 tests passed successfully and 9 issues identified for further improvement.

1 high issue

2.7%

4 medium issues

10.8%

4 low issues

10.8%

28 tests passed

75.7%

0.39 seconds

37.73 KB

Secure

65 resources

SEO

Title

The title tag is perfect.

App Store - Developing for the App Store - Apple

The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.

Learn more

Google

Meta description

The meta description tag is good.

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.

Learn more

Google

Headings

The headings are properly set.

App Store

Together we turn apps into opportunities.
Six platforms.Infinite possibilities.
Get a jump start on development.
We help you learn, build, troubleshoot, and launch.
It’s more than a build. It’s a business.
The app economy is big business. And getting even bigger.
Make great appsfor the App Store.
News about the App Store.
Apple Footer

Over a decade of trust and success.
A rich experience for each platform.
Curated collections. Created by real people.
Tap to Pay on iPhone. No terminal needed.
Automatic access to new technologies and features.
95% of iPhone devices issued in the last four years run iOS 17 or newer, so more app users can enjoy the latest technologies.
We make it easy to reach over 2.35B Apple devices.
Over 250K APIs for virtually any hardware or software task imaginable.
Accessibility is built into our frameworks.
Build more intelligent experiences with machine learning.
Tools for every stage of development.
Xcode Cloud.Build.Test.Deliver.Together.
Get your app ready to launch across Apple devices with TestFlight.Now on Mac.
Test how elements of your app product page perform.
Customize your app product page for different audiences.
Learn from us. And from each other.
Access to cutting‑edge technology.
We provide over 230K technical documents and sample code to help you build your apps.
We review over 90% of apps within 24 hours.
Consulting, diagnosing, resolving. We’re here for you.
Choose a business model that works for you.
Over 800M people visit the App Store each week.
Apple has paid out over $490B to developers selling digital goods and services since 2008.
Verified payments, property protection, and help with taxes.
85% of apps are free, and their developers pay nothing to Apple.
Over 50% of downloads come from outside a developer’s home region.
Take your app global with Apple machinery.
Each month, we analyze billions of anonymized data points that give developers valuable business insights through App Store Analytics.
In 2024, 143M user ratings and reviews were removed for not meeting moderation standards.
We can even help with marketing — both on and off the App Store.
Help users discover and rediscover your app with in‑app events.
We provided over 450B impressions in 2024, including apps promoted through editorial, email, advertising, and social media.
In 2024, we handpicked over 30K of the very best apps and games in the world to be featured on the App Store.
A study found that in 2024 the App Store facilitated over $1.3T in commerce globally.2
The iOS app ecosystem supports over 2.4M U.S. jobs across all 50 states.
Shop and Learn Shop and Learn
Apple Wallet Apple Wallet
Account Account
Entertainment Entertainment
Apple Store Apple Store
For Business For Business
For Education For Education
For Healthcare For Healthcare
For Government For Government
Apple Values Apple Values
About Apple About Apple

The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.

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Mozilla

Content keywords

The content has relevant keywords.

app store developing for the app store apple

The webpage's content should contain relevant keywords that can also be found in the title of the webpage.

Image keywords

There are 51 images with missing alt attributes.

Images

The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.

Learn more

Google

SEO friendly URL

The URL is SEO friendly.

https://www.apple.com/app-store/developing-for-the-app-store/

The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.

Learn more

Google

404 page

The website has 404 error pages.

https://apple.com/404-7b8f0a0cf83c013379add01e14e145f7

The 404 webpage status informs the users and the search engines that a webpage is missing.

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Bing

Robots.txt

The webpage can be accessed by search engines.

A robots.txt file inform the search engines which links from the website can be accessed.

Learn more

Bing

Google

In-page links

The number of links on the webpage is okay.

Internals

Externals

The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.

Favicon

The webpage does not have a favicon.

The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.

Learn more

Google

Language

The webpage has the language declared.

en-US

The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.

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Mozilla

Noindex

The webpage does not have a noindex tag set.

The noindex tag instruct the search engines to not index the webpage.

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Bing

Google

Meta refresh

The webpage does not have a meta refresh tag set.

The meta refresh tag automatically reloads or redirects a webpage after a set time. The meta refresh tag is considered bad practice because it can disrupt user experience, accessibility, and search engine optimization.

Learn more

Google

Meta keywords

The meta keywords tag is missing or empty.

The meta keywords tag is an HTML tag that lists important words related to the webpage. Meta keywords were once used by search engines to identify a webpage's topic and improve search relevance, but are now largely ignored by major search engines.

Learn more

W3C

Performance

Text compression

The HTML file is compressed.

The HTML filesize is 37.73 KB.

The text compression helps speeding up the webpage's load by compressing the HTML's content.

Learn more

Gzip

Brotli

Google

Load time

The webpage loaded in 0.39 seconds.

The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.

Page size

The size of the HTML webpage is 37.73 KB.

The page size indicates the HTML's total size, and does not include the external resources, such as images, scripts, or other resources.

HTTP requests

The webpage makes more than 50 HTTP requests.

JavaScripts

CSS

Images

The HTTP requests represents the number of external resources present on the webpage.

Image format

There are 51 images that are not using the AVIF, WebP format.

Images

The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.

Learn more

Google

JavaScript defer

There are 8 javascript resources without the defer attribute.

JavaScripts

The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.

Learn more

Google

DOM size

There are more than 1,500 DOM nodes.

The DOM size indicates the number of nodes the HTML webpage has.

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Google

DOCTYPE

The webpage has the DOCTYPE declaration tag set.

html

The DOCTYPE declaration tag defines which version of HTML the webpage is using, making compliant browsers render the webpage properly.

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W3C

Mozilla

Security

HTTPS encryption

The webpage uses HTTPS encryption.

The HTTPS encryption helps protecting the user's security and privacy.

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Google

Mixed content

There are no mixed content resources on the webpage.

The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.

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Mozilla

Google

Server signature

The webpage has a public server signature.

Apple

The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.

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nginx

Apache

Unsafe cross-origin links

The webpage does not have unsafe cross-origin links.

The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.

Learn more

Google

HTST

The webpage has the HTTP Strict-Transport-Security header set.

The HTTP Strict-Transport-Security header is used to force the browser to use the HTTPS protocol when loading the webpage.

Learn more

Mozilla

Plaintext email

The webpage does not contain any plaintext emails.

Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.

Miscellaneous

Structured data

The webpage has structured data.

Open Graph

og:image https://www.apple.com/v/app-store/c/images/meta/og__c59t0pflacq6_developers.png?202511061226
og:title App Store - Developing for the App Store
og:description The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
og:url https://www.apple.com/app-store/developing-for-the-app-store/
og:locale en_US
og:site_name Apple
og:type website

Twitter

twitter:site @Apple
twitter:card summary_large_image

Schema.org

@context http://schema.org
@type SoftwareApplication
@id https://www.apple.com/app-store/developing-for-the-app-store/#softwareapplication
name App Store
description The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
url https://www.apple.com/app-store/
mainEntityOfPage https://www.apple.com/app-store/
image https://www.apple.com/v/app-store/c/images/meta/og__c59t0pflacq6_developers.png
creator
1. @id https://www.apple.com/#organization
operatingSystem
1. 0 iOS
2. 1 watchOS
3. 2 tvOS
4. 3 iPadOS
5. 4 macOS

The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.

Learn more

Twitter

Schema.org

Open Graph

Bing

Google

Meta viewport

The webpage has a meta viewport tag set.

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag instruct the browsers how to render the viewport of the webpage.

Learn more

Mozilla

Google

Character set

The webpage has a charset value set.

utf-8

The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.

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Mozilla

Sitemap

The website has sitemaps.

Sitemaps

Sitemaps inform search engines about pages available for crawling on the website.

Learn more

Bing

Google

Social

The webpage does not contain any social links.

Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.

Content length

The webpage has 10,242 words.

The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.

Learn more

Google

Text to HTML ratio

The text to HTML ratio is 22%.

The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.

Inline CSS

The webpage does not contain inline CSS code.

The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.

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Mozilla

Deprecated HTML

There are no deprecated HTML tags on the webpage.

The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.

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W3C