apple.com

View Open Website
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Overview
Report generated on 2025-12-23 at 00:49:47 (UTC +00:00). Refresh report
21 hours ago
86
100
Apple
https://www.apple.com/
The webpage has received a performance score of 86 out of 100. Overall results are good, with 30 tests passed successfully and 8 issues identified for further improvement.
1 high issue
2.6%
3 medium issues
7.9%
4 low issues
10.5%
30 tests passed
78.9%
0.06 seconds
39.92 KB
Secure
18 resources
SEO
Title
The title tag is perfect.
Apple
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Google
Meta description
The meta description tag is good.
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
Google
Headings
The h1 tag is the same with the title tag.
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AI suggestion
<h1>Official Store: iPhone, Mac, iPad, Watch, AirPods, Vision Pro</h1>
  1. Apple
  1. Wrapping up this special season.
  2. iPhone
  3. AirPods Pro 3
  4. iPad Air
  5. Endless entertainment.
  6. Apple Footer
  1. Apple Gift Card
  2. iPad Air
  3. Apple Watch Series 11
  4. iPad
  5. MacBook Air
  6. Apple Trade In
  7. Apple Card
  8. Shop and Learn Shop and Learn
  9. Apple Wallet Apple Wallet
  10. Account Account
  11. Entertainment Entertainment
  12. Apple Store Apple Store
  13. For Business For Business
  14. For Education For Education
  15. For Healthcare For Healthcare
  16. For Government For Government
  17. Apple Values Apple Values
  18. About Apple About Apple
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
Learn more
Mozilla
​
Content keywords
The content has relevant keywords.
apple
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
All images have alt attributes set.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
Learn more
Google
SEO friendly URL
The URL is SEO friendly.
https://www.apple.com/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
Learn more
Google
404 page
The website has 404 error pages.
https://apple.com/404-b6294be9dfbb0e242785cfb871d501d1
The 404 webpage status informs the users and the search engines that a webpage is missing.
Learn more
Bing
Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
Learn more
Bing
Google
In-page links
The number of links on the webpage is okay.
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Favicon
The webpage does not have a favicon.
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
Learn more
Google
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Language
The webpage has the language declared.
en-US
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Mozilla
Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
Learn more
Bing
Google
Meta refresh
The webpage does not have a meta refresh tag set.
The meta refresh tag automatically reloads or redirects a webpage after a set time. The meta refresh tag is considered bad practice because it can disrupt user experience, accessibility, and search engine optimization.
Learn more
Google
Meta keywords
The meta keywords tag is missing or empty.
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AI suggestion
<meta name="keywords" content="apple store, iphone, macbook air, ipad, apple watch, airpods, vision pro, tv & home, accessories, support, gift cards, apple card, trade in, apple store online, shop apple">
The meta keywords tag is an HTML tag that lists important words related to the webpage. Meta keywords were once used by search engines to identify a webpage's topic and improve search relevance, but are now largely ignored by major search engines.
Learn more
W3C
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Performance
Text compression
The HTML file is compressed.
The HTML filesize is 39.92 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
Learn more
Gzip
Brotli
Google
Load time
The webpage loaded in 0.06 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
Page size
The size of the HTML webpage is 39.92 KB.
The page size indicates the HTML's total size, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
Pagina web nu face mai mult de 50 de request-uri HTTP.
The HTTP requests represents the number of external resources present on the webpage.
Image format
The images are served in the AVIF, WebP format.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
Learn more
Google
JavaScript defer
There are 11 javascript resources without the defer attribute.
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
Google
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DOM size
The DOM size is optimal.
The HTML file has 1300 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
Learn more
Google
DOCTYPE
The webpage has the DOCTYPE declaration tag set.
html
The DOCTYPE declaration tag defines which version of HTML the webpage is using, making compliant browsers render the webpage properly.
Learn more
W3C
Mozilla
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
Learn more
Google
HTTP/2
The webpage is using the HTTP/2 protocol.
The HTTP/2 protocol offers better security, faster loading times, and improved efficiency.
Learn more
Mozilla
Google
Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
Learn more
Mozilla
Google
Server signature
The webpage has a public server signature.
Apple
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
Learn more
nginx
Apache
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Unsafe cross-origin links
The webpage has 1 unsafe cross-origin links.
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HTST
The webpage has the HTTP Strict-Transport-Security header set.
The HTTP Strict-Transport-Security header is used to force the browser to use the HTTPS protocol when loading the webpage.
Learn more
Mozilla
Plaintext email
The webpage does not contain any plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
The webpage has structured data.
  1. og:title Apple
  2. og:description Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
  3. og:url https://www.apple.com/
  4. og:locale en_US
  5. og:image https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202110180743
  6. og:type website
  7. og:site_name Apple
  1. @context http://schema.org
  2. @id https://www.apple.com/#webpage
  3. @type WebPage
  4. url https://www.apple.com/
  5. name Apple
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Learn more
Twitter
Schema.org
Open Graph
Bing
Google
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1, viewport-fit=cover
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
Learn more
Mozilla
Google
Character set
The webpage has a charset value set.
utf-8
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
Learn more
Mozilla
Sitemap
The website has sitemaps.
Sitemaps inform search engines about pages available for crawling on the website.
Learn more
Bing
Google
Social
The webpage does not contain any social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
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Content length
The webpage has 8,791 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
Learn more
Google
Text to HTML ratio
The text to HTML ratio is 18%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. background-color:#191312;
  2. background-color:#614a2d;
  3. background-color:#000000;
  4. background-color:#f4f8fb;
  5. background-color:#39aac9;
  6. background-color:#1246c4;
  7. background-color:#768e31;
  8. background-color:#3b2b18;
  9. background-color:#7424b5;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
Learn more
Mozilla
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Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more
W3C