phpRank

apple.com/apple-pay/

Overview

Report generated on 2025-12-23 at 06:58:50 (UTC +00:00). Refresh report

1 day ago

100

Apple Pay - Apple

https://www.apple.com/apple-pay/

The webpage has received a performance score of 83 out of 100. Overall results are good, with 28 tests passed successfully and 9 issues identified for further improvement.

1 high issue

2.7%

4 medium issues

10.8%

4 low issues

10.8%

28 tests passed

75.7%

0.05 seconds

39.32 KB

Secure

51 resources

SEO

Title

The title tag is perfect.

Apple Pay - Apple

The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.

Learn more

Google

Meta description

The meta description tag is good.

Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.

The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.

Learn more

Google

Headings

The headings are properly set.

Apple Pay

Pay the Apple way.
Faster and easier than using cards or cash.
Pay in full, over time, or with your card’s rewards.
Privacy and security built in.
Apple Pay is accepted on millions of websites and apps.
It’s ready and set. Just go.
Easy. Does it all.
Safe and sound. And secure.
Questions? Answers.
More for your finances.
Wallet
Apple Card
Apple Cash
Set up Apple Pay on your Apple device.
Apple Footer

How do I use Apple Pay?
How secure is Apple Pay?
How do I set up Apple Pay?
Which banks support Apple Pay?
Can I check my card balance?
Does it cost extra to use Apple Pay?
Can I use Apple Pay abroad?
How can my business accept Apple Pay?
Does my business need any special equipment to accept Apple Pay?
How do I let my customers know I accept Apple Pay?
What’s the difference between Apple Cash and Apple Pay?
iPhone
Apple Watch
iPad
Mac
Shop and Learn Shop and Learn
Apple Wallet Apple Wallet
Account Account
Entertainment Entertainment
Apple Store Apple Store
For Business For Business
For Education For Education
For Healthcare For Healthcare
For Government For Government
Apple Values Apple Values
About Apple About Apple

The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.

Learn more

Mozilla

Content keywords

The content has relevant keywords.

apple pay apple

The webpage's content should contain relevant keywords that can also be found in the title of the webpage.

Image keywords

There are 31 images with missing alt attributes.

Images

The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.

Learn more

Google

SEO friendly URL

The URL is SEO friendly.

https://www.apple.com/apple-pay/

The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.

Learn more

Google

404 page

The website has 404 error pages.

https://apple.com/404-7b8f0a0cf83c013379add01e14e145f7

The 404 webpage status informs the users and the search engines that a webpage is missing.

Learn more

Bing

Robots.txt

The webpage can be accessed by search engines.

A robots.txt file inform the search engines which links from the website can be accessed.

Learn more

Bing

Google

In-page links

The number of links on the webpage is okay.

Internals

Externals

The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.

Favicon

The webpage does not have a favicon.

The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.

Learn more

Google

Language

The webpage has the language declared.

en-US

The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.

Learn more

Mozilla

Noindex

The webpage does not have a noindex tag set.

The noindex tag instruct the search engines to not index the webpage.

Learn more

Bing

Google

Meta refresh

The webpage does not have a meta refresh tag set.

The meta refresh tag automatically reloads or redirects a webpage after a set time. The meta refresh tag is considered bad practice because it can disrupt user experience, accessibility, and search engine optimization.

Learn more

Google

Meta keywords

The meta keywords tag is missing or empty.

The meta keywords tag is an HTML tag that lists important words related to the webpage. Meta keywords were once used by search engines to identify a webpage's topic and improve search relevance, but are now largely ignored by major search engines.

Learn more

W3C

Performance

Text compression

The HTML file is compressed.

The HTML filesize is 39.32 KB.

The text compression helps speeding up the webpage's load by compressing the HTML's content.

Learn more

Gzip

Brotli

Google

Load time

The webpage loaded in 0.05 seconds.

The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.

Page size

The size of the HTML webpage is 39.32 KB.

The page size indicates the HTML's total size, and does not include the external resources, such as images, scripts, or other resources.

HTTP requests

The webpage makes more than 50 HTTP requests.

JavaScripts

CSS

Images

The HTTP requests represents the number of external resources present on the webpage.

Image format

There are 33 images that are not using the AVIF, WebP format.

Images

The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.

Learn more

Google

JavaScript defer

There are 12 javascript resources without the defer attribute.

JavaScripts

The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.

Learn more

Google

DOM size

The DOM size is optimal.

The HTML file has 1189 DOM nodes.

The DOM size indicates the number of nodes the HTML webpage has.

Learn more

Google

DOCTYPE

The webpage has the DOCTYPE declaration tag set.

html

The DOCTYPE declaration tag defines which version of HTML the webpage is using, making compliant browsers render the webpage properly.

Learn more

W3C

Mozilla

Security

HTTPS encryption

The webpage uses HTTPS encryption.

The HTTPS encryption helps protecting the user's security and privacy.

Learn more

Google

Mixed content

There are no mixed content resources on the webpage.

The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.

Learn more

Mozilla

Google

Server signature

The webpage has a public server signature.

Apple

The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.

Learn more

nginx

Apache

Unsafe cross-origin links

The webpage does not have unsafe cross-origin links.

The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.

Learn more

Google

HTST

The webpage has the HTTP Strict-Transport-Security header set.

The HTTP Strict-Transport-Security header is used to force the browser to use the HTTPS protocol when loading the webpage.

Learn more

Mozilla

Plaintext email

The webpage does not contain any plaintext emails.

Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.

Miscellaneous

Structured data

The webpage has structured data.

Open Graph

og:image https://www.apple.com/v/apple-pay/v/images/meta/apple_pay__c08w264834sy_og.png?202512111249
og:title Apple Pay
og:description Apple Pay is an easy way to pay in stores, online, and in apps. Use it to pay in full, over time, or with rewards. It’s safe, secure, and private.
og:url https://www.apple.com/apple-pay/
og:locale en_US
og:site_name Apple
og:type website

Twitter

twitter:site @Apple
twitter:card summary_large_image

Schema.org

@context https://schema.org
@type FAQPage
mainEntity
1. 0
  1. @type Question
  2. name How do I use Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text You can use Apple Pay to make purchases in stores, on websites, and in apps. It’s widely accepted, simple, safe, secure, and private. <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#stores>Learn how to use Apple Pay in stores <a href=/105/media/us/apple-pay/2024/cbf8cd51-8246-4f20-aa25-2f5dc2f6606b/films/with-safari-on-mac/apple-pay-with-safari-on-mac-tpl-us-2024_16x9.m3u8>How to pay with Safari on Mac <a href=/105/media/us/apple-pay/2023/7912dfe1-442f-4019-8a54-34d9d8fc50bc/overview/films/how-to-pay-instore-with-iphone/apple-pay-how-to-pay-instore-with-iphone-tpl-us-2023_16x9.m3u8>How to pay in store with iPhone <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#safari>Learn how to use Apple Pay on websites <a href=https://support.apple.com/en-us/HT201239?cid=general-applepay-marcom-08152025#inapp>Learn how to use Apple Pay in apps <a href=https://support.apple.com/120477?cid=mc-ols-applepay-article_120477-mcpay-08022024>Learn how to pay in installments <a href=https://support.apple.com/120479?cid=mc-ols-applepay-article_120479-mcpay-08022024>Learn how to pay with rewards
2. 1
  1. @type Question
  2. name How secure is Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text Apple Pay is safer than using a physical credit, debit, or prepaid card. Face ID, Touch ID, or your passcode is required for purchases on your iPhone, Apple Watch, Mac, or iPad. Your identity isn’t shared with merchants, and they don’t see your actual card number. And your card numbers are never stored on Apple servers. When you pay in stores, neither Apple nor your device will send your actual card number to merchants. When you pay online in Safari or in apps, the merchant will only receive information you authorize to fulfill your order — such as your name, email address, and billing and shipping addresses. When you pay with a debit or credit card, Apple doesn’t keep transaction information that can be tied back to you. And when you use Apple Cash, information is stored only for troubleshooting, fraud prevention, and regulatory purposes. <a href=https://support.apple.com/en-us/HT203027?cid=general-applepay-marcom-08152025>Learn more about Apple Pay security and privacy
3. 2
  1. @type Question
  2. name How do I set up Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text Adding a credit or debit card is as easy as opening the Wallet app, tapping the plus symbol, and tapping the back of your iPhone with an eligible card. Or add a card manually — open the Wallet app, tap the plus symbol, and follow the steps onscreen. You’ll have to verify your information with your bank or card issuer. If you have a paired Apple Watch, you’ll also have the option to add the card to your watch. If you upgrade your iPhone, you can transfer your cards to the new device in one easy step. If you’d like to add a credit, debit, or prepaid card directly to Apple Watch, Mac, iPad, or Apple Vision Pro, you can visit Apple Support to learn more about how to <a href=https://support.apple.com/en-us/HT204506?cid=mc-ols-applepay-article_ht204506-marcom-08232024>add your card to other Apple devices. <a href=https://wallet.apple.com/setup?cid=ppy-200-10000296>Add a card
4. 3
  1. @type Question
  2. name Which banks support Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text Apple Pay works with major credit and debit cards from banks around the world, with more added all the time. You can see all the banks that support Apple Pay <a href=https://support.apple.com/en-us/HT204916?cid=general-applepay-marcom-08152025>here. If your card does not yet support Apple Pay, contact your bank for more information. See participating banks and cards that support installments <a href=https://support.apple.com/ht204916?cid=mc-ols-applepay-article_ht204916-marcom-08292024#paylater>here. See participating banks and cards that support rewards <a href=https://support.apple.com/ht204916?cid=mc-ols-applepay-article_ht204916-marcom-08292024#rewards>here.
5. 4
  1. @type Question
  2. name Can I check my card balance?
  3. acceptedAnswer
    1. @type Answer
    2. text Yes. Connect your eligible credit card account to its associated card you use with Apple Pay to securely view your card account details right in Wallet — including card balances and up to two years of transaction history. To connect an account, open Wallet, select your card, tap the more button, and select Card Details. Then tap Get Account Balance & Activity and follow the steps onscreen.
6. 5
  1. @type Question
  2. name Does it cost extra to use Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text No. Apple does not charge any fees when you pay with Apple Pay — in stores, online, or in apps.
7. 6
  1. @type Question
  2. name Can I use Apple Pay abroad?
  3. acceptedAnswer
    1. @type Answer
    2. text Apple Pay works in countries and regions that support contactless payments. Confirm with your bank, and ask about any fees they may charge for overseas usage.
8. 7
  1. @type Question
  2. name How can my business accept Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text If your business already accepts credit and debit cards, simply contact your <a href=https://developer.apple.com/apple-pay/payment-platforms/>payment provider to start accepting Apple Pay. If you want to accept Apple Pay on your website or in your app, visit <a href=https://developer.apple.com/apple-pay/>Apple Pay for developers.
9. 8
  1. @type Question
  2. name Does my business need any special equipment to accept Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text With Tap to Pay on iPhone, you can use an iPhone to accept contactless payments through an app supported by any of the <a href=https://developer.apple.com/tap-to-pay/>participating payment service providers. No extra terminal or hardware is required. If you already have a payment terminal, contact your payment service provider to find out if it accepts contactless payments.
10. 9
  1. @type Question
  2. name How do I let my customers know I accept Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text Download the Apple Pay mark to use within email, on your terminal screen, on your website, and in your app. You can also order Apple Pay decals to put on your storefront window and register. <a href=https://developer.apple.com/apple-pay/marketing/Apple-Pay-Mark.zip>Download the decal and guidelines <a href=https://developer.apple.com/apple-pay/marketing/>View online marketing guidelines <a href=https://www.applepaysupplies.com/>Order Apple Pay decals for your store <a href=https://businessconnect.apple.com/>Add Apple Pay to your Maps listing
11. 10
  1. @type Question
  2. name What’s the difference between Apple Cash and Apple Pay?
  3. acceptedAnswer
    1. @type Answer
    2. text Apple Cash is an easy and private way to send and receive money, and it’s built right into iPhone. You can send Apple Cash in Messages, in Wallet, or with Tap to Cash by simply holding your iPhone near someone else’s. And because Apple Cash is a digital card in Wallet, you can spend your Apple Cash in stores, online, and in apps with Apple Pay. Apple Pay enables you to make secure, contactless purchases using your Apple Cash, your Apple Card, and any other credit and debit cards that you add to Wallet. For apps or merchants that don’t accept Apple Pay, use your Apple Cash virtual card number to make your purchase wherever Visa is accepted.

The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.

Learn more

Twitter

Schema.org

Open Graph

Bing

Google

Meta viewport

The webpage has a meta viewport tag set.

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag instruct the browsers how to render the viewport of the webpage.

Learn more

Mozilla

Google

Character set

The webpage has a charset value set.

utf-8

The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.

Learn more

Mozilla

Sitemap

The website has sitemaps.

Sitemaps

Sitemaps inform search engines about pages available for crawling on the website.

Learn more

Bing

Google

Social

The webpage does not contain any social links.

Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.

Content length

The webpage has 12,049 words.

The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.

Learn more

Google

Text to HTML ratio

The text to HTML ratio is 32%.

The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.

Inline CSS

The webpage contains inline CSS code.

Attributes

padding-top: 0.8em;
padding-top: 0.8em;

The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.

Learn more

Mozilla

Deprecated HTML

There are no deprecated HTML tags on the webpage.

The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.

Learn more

W3C